![]() ![]() ![]() In a nutshell, keyword research determines the keywords that matter most for the objectives of your website. Using that information, you can produce relevant content that gets customers to click through and convert. In general, a person searching “How to do ” is seeking information, while a person who enters “ sale” is looking to buy the product. That’s because you need keyword research to pinpoint where your customers are at in the customer’s journey. One of the biggest SEO mistakes you can make is neglecting keyword research in favor of producing “great content.”
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